This conference had occured years previous to mine and Kieth Locke's branding of it. It was an annual event with no branding up to that point. We needed to create something that could span years with flexibility, while maintaining a level of consistency from year to year. The email newsletter was aided by Kieth, but I was able to create the remainder of the pieces, including the branding style guide. The most challenging aspect of this project was the conference book, that was riddled with over a dozen mini-games. I also designed all of the advertisements that were placed within the book. These ads later became foundational in the My Healthy Church brand for their marketing and advertising.