A prominent local brewery asked Revel Advertising to refresh their bottle labels and six packs. Their request was to create a new, bold look that would essentially rebrand them. These designs needed to be adaptible to fit their crazy beer names. As lead design on this project, the approved concept that I proposed was bassed on a grid system, using all of the compartments as exploration opportunities, especially for the beer afficionados. The key visual was illustrated by a local illustrator, Kendra Miller, and colored by art director Amanda Day.